Facebook and a website are two completely different entities. They both provide value to a company, but each has a different role. Together, they support what the other is doing, but separately, the website has the most value and we’ll explain why in a moment. Facebook is not a substitute for a website, and a […]
No one knows your business better than you do. As the founder/owner of a company, can you be objective in the presentation of your company and its products and services? Can you write about your business in a way that sells the brand without sounding like a commercial but still getting the main messages across?
Language is constantly evolving. Every generation invents a new form of slang. Old words disappear or change their meaning entirely over time. New inventions and innovations require the creation of new words. This includes many of the internet-based platforms we use every day. However, we often use words like social media, social commerce, social network,
Breaking through marketing noise to attract and retain customers and clients is hard. The amount of marketing messages people receive daily is immense. Depending upon the business, a simple Google search of an industry can return thousands of results, and it’s difficult to get noticed. To gain an edge on the competition, it’s important to
Website design has changed significantly from its early stages more than 30 years ago, but even though we’ve come a long way from websites that were comprised mostly of small text blocks, companies and individuals still make common mistakes. These are five basic website design elements each site needs, but are often overlooked or not