Facebook and a website are two completely different entities. They both provide value to a company, but each has a different role. Together, they support what the other is doing, but separately, the website has the most value and we’ll explain why in a moment. Facebook is not a substitute for a website, and a …
5 Reasons a Facebook Page Shouldn’t Act as your Website Read More »
No one knows your business better than you do. As the founder/owner of a company, can you be objective in the presentation of your company and its products and services? Can you write about your business in a way that sells the brand without sounding like a commercial but still getting the main messages across? …
Contact the Professionals – When to Hire a Content Writer Read More »
Language is constantly evolving. Every generation invents a new form of slang. Old words disappear or change their meaning entirely over time. New inventions and innovations require the creation of new words. This includes many of the internet-based platforms we use every day. However, we often use words like social media, social commerce, social network, …
What Is Social Media, E-commerce & Social Commerce? Read More »
We’ve all heard the phrase, “actions speak louder than words,” but when it comes to brands reopening and navigating through the effects of COVID-19, the idea rings true. Business owners know that gaining and maintaining a consumer’s trust is paramount to success, and once that trust is broken it can take a lot of effort …
We are well aware the ways websites have evolved the past several of years; we’ve observed it from both the consumer and business point of view. Websites have become more interactive, dynamic and engaging for users. They provide visitors with a much better user experience than even a few years ago, and with constant improvements …
Power up Your Business with the Latest Website Trends Read More »
A company’s website is the only marketing tool and storefront that is open 24/7/365. Websites allow a business to provide quality, honest information about their products and services, while showcasing their expertise and giving potential customers options for gaining more information. A well-designed, optimized website can significantly impact the success of a business. A website …
5 Website Tips to Supercharge Your Business Growth Read More »
Breaking through marketing noise to attract and retain customers and clients is hard. The amount of marketing messages people receive daily is immense. Depending upon the business, a simple Google search of an industry can return thousands of results, and it’s difficult to get noticed. To gain an edge on the competition, it’s important to …
Website design has changed significantly from its early stages more than 30 years ago, but even though we’ve come a long way from websites that were comprised mostly of small text blocks, companies and individuals still make common mistakes. These are five basic website design elements each site needs, but are often overlooked or not …
