Google Search Ads
Google search ads are a popular method of getting noticed quickly on the world's largest search engine. These types of ads are ideal when trying to get noticed during peak service seasons, or there are special promotions taking place. Google search ads need constant maintenance in order to make sure keywords are still relevant and bad calls or clicks are wasting the budget.
How it works
First we identify the purpose of the Google ads campaign. We also go over the timing and audience.
After we’ve outlined the focus of the campaign, our team will set up the ads using keywords and negative keywords. If a client does not have a Google Ads account we can set it up.
Before we publish the ads, we share a few with the client to guarantee they provide the message expected in the proper tone.
Once the ads are published we’ll go in every few days to view progress, make changes and review suggestions.
Depending on the length of the campaign, monthly or bi-weekly reports can be generated.
Set upOne-time payment.
Set up Google Ads account
Create proper search campaigns
Develop ads within each campaign
Identify keywords and negative keywords
Set up timing
Requires one-time set-up fee
Review progress every few days
Make changes based on keywords and interaction
Edit keywords and negative keywords
Adjust budget if needed
Make changes to adds as needed
Create reports based on campaign's timeline