A logo is the most visible element of your business’s brand. Logos are used to build brand recognition, marketing and creating an online and networking presence.

Let’s face it, people have a short attention span, and key messages need to be received and recognized within three seconds. A well designed logo can help consumers quickly identify and recognize the nature of a business and build awareness. When you have a well-designed logo on your website and marketing materials, it can quickly grab attention and lead to a phone call, email, text or web visit. An appealing logo can set a company apart from the competition or allow it to fade into the background.

Your logo is one of the faces of your brand. If it is well designed, it can encourage customers to notice the company and want to learn more about the products or services offered. There’s only one chance to make a first impression and it may as well be a good one that makes an impact.

A well designed logo can lead audiences to your business. Your logo is a part of your business identity. A logo should be aesthetically pleasing through imagery, shape, colors, fonts and other elements. Think about some of the world’s most recognized logos and how they’ve evolved, but still maintained a similar look and feel.

Dare to be different. Some companies are willing to take a chance with their logo. With a uniquely designed logo, your consumers will be able to tell you apart from other companies. Not only will an attractive logo communicate your brand, but it can also showcase a level of personality.

Customers need consistency when they shop. When your brand becomes familiar to your target audience, it builds trust. Once consumers start recognizing, respecting and trusting your brand, their loyalty will soon follow. A logo gives businesses the credibility they deserve. Once your customers like what they buy, they will seek your brand and tell others about it. A logo helps in creating this familiarity and makes sharing easier.

We live in a world that places a lot of emphasis on visuals, especially with the importance of social media. Customers need a way to look up to a brand and recognize it visually. Your logo is the element that gets recognized first by customers when they’re at the ball field, an event, in a commercial, online or any other advertisement.  

Like fingerprints, a logo should be totally unique to a brand. Choose a design that has colors and/or elements that partner and compliment the products or services being offered. Allow a graphic designer to have a little freedom in playing with fonts and colors too. Look at the competition and see if your logo stands apart and makes a statement.