We are well aware the ways websites have evolved the past several of years; we’ve observed it from both the consumer and business point of view. Websites have become more interactive, dynamic and engaging for users. They provide visitors with a much better user experience than even a few years ago, and with constant improvements in mobile technology, we now have access to websites from anywhere, at any time.

Let’s look at the latest trends for websites, and answer questions about how they help improve a site’s performance.

1. Implementing AMP For Speed

Accelerated Mobile Pages (AMP) is a free web technology that enables mobile-friendly content. Google launched this to enable better loading times for pages on mobile platforms. It does this by combining many smaller files into a single big file.

Users can share the page and post links directly from news articles to their social media profiles. This allows for increased reach and the option to share more content. It also makes mobile browsing more appealing for people who don’t want to wait for a web page to load.

2. Single-Page Designs

A trend that’s been popular for a while is the single-page website. A single-page design includes all the content in one place. So, there is no need to visit another page to get all the information.

This design is an effective way to present a business, but it is not suitable for all niches. This design may cut down on bounce rates, and can be easy-to-use on mobile devices.

3. Using Color Gradients Effectively

As far as web design goes, color is important. It can increase the effectiveness of a website and make it more eye-catching. You can use color gradients to increase a website’s credibility. It can even encourage a user to sign up for your service or opt-in for a newsletter.

Color gradients often create a mood or convey messages to users. While not many websites used gradients in the past, the numbers are increasing. There are three primary types of color gradients that you can use to spice up a website: light, medium and dark.

4. Adding Abstract Shapes

If your web design strategy does not include abstract shapes, then you might want to rethink your current strategy. Many companies still rely on simple web designs for their websites. These are easy to understand and navigate. But the negative is that they might not be appealing.

These simple designs are falling out of favor. Consumers are looking for websites that have modern and abstract designs. If you want your business to stand out and achieve success, you may need to think out of the box. Start using abstract shapes and other elements in your website design.

5. Using AI-Powered Chatbots

In recent years, chatbots have been the latest website trend for business owners. Chatbots can be used to interact with your customers and visitors. These are often the little pop-up bubbles in the bottom corner that ask if you’d like to chat with a representative. These chatbots provide a type of customer service that used to take hours to do and track, and may have required hiring additional staff.

Sophisticated AI algorithms power these chatbots. They can process and respond to a variety of requests and messages, including answering questions, taking orders, scheduling appointments and providing support. Sweet Tea Communications offers options for this service, so contact us if you’re interested in more information.

6. Implementing AR And VR

With the rise in virtual reality and augmented reality technologies, marketing is changing. Business owners are starting to incorporate these technologies into their websites. Research shows they can increase customer engagement and conversions.

The use of the technologies has already begun and continues to grow as more people learn about the capabilities. They are two distinct types of virtual reality and vary in how they can be used on a website.

7. Using Scroll Animations

While most animations are just about adding fun and dynamism to a website, scrolling is not the same. Scroll animation plays a big role in the user experience and conversion rate optimization. It is an attractive element that can direct users’ attention. Not just that, it helps visitors get the necessary information easily.

There are three main types of scroll animation – parallax, motion, and CSS. Of these, motion scrolling has been the most popular. Motion scrolling uses a combination of images, buttons and other page elements that animate or move on the page.

8. Revamping Content And Design

Your business’s website needs to be just as appealing and user-friendly as your products and services. A content strategy should include regular, ongoing updates to both your website and social media accounts. This keeps users engaged, builds trust and it also makes your products and services easier to find.

You don’t have to be a web designer or a developer to update a site’s design. A good way is to research content trends or look at competitors. It can be an excellent way to give your business an extra boost.