Meet your BFF Coaches

Meet Amy Morelli

Meet Laura Barnard
An Indiana native, Laura moved to Madison, Ala. in 2017 and decided it was the ideal time to start her own business, and nothing is sweeter in the south than sweet tea, hence, Sweet Tea Communications, LLC was born.
Laura brings more than 20 years of integrated communications knowledge to the table, with experience in public relations, media relations (both business-to-business and business-to-consumer), newsletter production, email marketing, writing, graphic design, political campaigns, strategic planning and nonprofit management. Her background includes working with Fortune 500 companies, all sizes of nonprofit organizations (501c3 and 501c6), and small to medium-sized businesses.
In addition to years of valuable work experience, Laura earned her bachelor’s in journalism and master’s in public relations from Indiana University. She maintains her membership and accreditation in public relations (APR) with the Public Relations Council of North Alabama.
When she’s not working, Laura enjoys reading and exploring northern Alabama sights with her family.
What is BFF?
The 8-week Business Fundamental Focus Group (BFF) workshop touches on all of your most important business skills and hones in on the bottom line of each one so you take away what you need to have a solid start in your new business, or a quantum leap in your current business. Rich in resources and individual time with our coaches, this is your opportunity to expand and develop your business plan for growth and gain more confidence as a business owner, partner or leader. We suggest going through this course not only for yourself but to bring someone vested in your business to attend with you.
Course description
Week 1: Financing Resources and Budgeting
- Weekly homework assignments to reinforce what you learn and take steps toward your vision
- Other assignments for self-assessment and self-awareness for personal and professional growth.
- Numerous community and online resources to help you continue to move towards your vision
- Opportunity for follow-up coaching
- Discount for future workshops
Tell us about yourself
Thank you for your interest in joining our group of BFFs (Business Fundamental Focus Group). During our eight-week workshop, you will join the ranks of those who understand how to maximize their business growth by learning how to tap into sales leads, identify which forms of marketing communications are right for your business, and find new financing avenues. Let Amy and Laura help you take your company’s success to new heights! Space is limited to only 10 participants. To reserve your spot, please fill out the form below. The cost only $400, which is only $50/week. That’s an excellent value to invest in the strategic planning and coaching for your business.
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